December 2009
24 posts
The Psychology Behind Wrapping Paper
What does gift-wrapping do for the recipient? Is all this effort worth it for the recipient? For example, do recipients actually like gift-wrapped presents more than unwrapped gifts?
According to a study that was published 15 years ago by Daniel Howard, professor of marketing at Southern Methodist University in Dallas, it appears so. To test this question, Howard designed a series of...
Honestly, It's the 'Again' That Makes This
newsweek:
“Man Accused of Crawling in Outhouse Pit, Again”, and 19 other Headlines of the Year.
I think this one is my favourite, mostly for the byline:
“Dead deer in clown suit left on Iowa porch: Officers suspect it was a prank, considering Halloween is approaching”